Could not connect to Amazon MKTG 11 by Charles W. Lamb 11th and 10th Edition Difference


MKTG 11 Author(s): Charles W. Lamb, Joe F. Hair, Carl McDaniel

Difference between 11th and 10th editions
Side by side comparison of table of contents helps to figure out the most significant changes.

Key differences between 11th and 10th editions

  • Time lapse between current and prior publications: 1 year (2017 vs 2016).
  • New edition of MKTG book is issued every year.
  • New material in the MKTG 11 relative to MKTG 10:
  • MKTG Online provides complete material from the printed textbook with additional media resources and new StudyBits functionality.
  • Updated section 4-6 on technology and innovation.
  • New section 6-5 on rethinking the consumer decision making process covers factors, affecting consumer-decision process, including social, psychological, individual, and cultural.
11th Edition of
with MKTG Online, 6 months Access Card
Paperback, 391 pages
ISBN-10: 1337116807
ISBN-13: 9781337116800
Published by: South-Western College Pub, February 07, 2017
10th Edition of
eBook, 416 pages
eBook ISBN: 9781305888173
Published by: Cengage Learning, April 03, 2016
with MKTG Online, 6 months Access Card
Paperback, 392 pages
ISBN-10: 130563182X
ISBN-13: 9781305631823
Published by: Cengage Learning, February 03, 2016
9th Edition of
with Online 1 term (6 months) Printed Access Card, Engaging Titles from 4LTR Press
Paperback, 432 pages
ISBN-10: 1285860160
ISBN-13: 9781285860169
Published by: Cengage Learning, January 22, 2015

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