MKTG 11

MKTG 11 Author(s): Charles W. Lamb, Joe F. Hair, Carl McDaniel

Difference between 11th and 10th editions
Side by side comparison of table of contents helps to figure out the most significant changes.

Key differences between 11th and 10th editions

  • Time lapse between current and prior publications: 1 year (2017 vs 2016).
  • New edition of MKTG book is issued every year.
  • New material in the MKTG 11 relative to MKTG 10:
  • MKTG Online provides complete material from the printed textbook with additional media resources and new StudyBits functionality.
  • Updated section 4-6 on technology and innovation.
  • New section 6-5 on rethinking the consumer decision making process covers factors, affecting consumer-decision process, including social, psychological, individual, and cultural.
11th Edition of
MKTG 11
with MKTG Online, 6 months Access Card
Paperback, 391 pages
ISBN-10: 1337116807
ISBN-13: 9781337116800
Published by: South-Western College Pub, February 07, 2017
Book StoreNewUsedRent
$69.81
From: $38.91
$72.75 $67.50 due: Aug 03
10th Edition of
MKTG 10
eBook, 416 pages
eBook ISBN: 9781305888173
Published by: Cengage Learning, April 03, 2016
Book StorePrice
Available
$73.37
with MKTG Online, 6 months Access Card
Paperback, 392 pages
ISBN-10: 130563182X
ISBN-13: 9781305631823
Published by: Cengage Learning, February 03, 2016
Book StoreNewUsedRent
$69.97
From: $8.47
From: $48.75 $17.96 due: Aug 03
$17.06 due: Jul 19
$16.16 due: Jun 19
9th Edition of
MKTG 9
with Online 1 term (6 months) Printed Access Card, Engaging Titles from 4LTR Press
Paperback, 432 pages
ISBN-10: 1285860160
ISBN-13: 9781285860169
Published by: Cengage Learning, January 22, 2015
Book StoreNewUsedRent
$56.07
From: $4.82
From: $45.50 $63.00 due: Aug 03

Saving advice

Paperback
  • The new 11th edition costs $30.9 more then used book.
  • 10th edition is $30.44 cheaper then the 11th edition.



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