Small Business Management: Launching & Growing Entrepreneurial Ventures

Key differences between 18th and 17th editions

• Time lapse between current and previous publications: 3 years (2016 vs 2013).
• The first edition of the Longnecker?s book Small Business Management, written with Dr. H.M. Broom, was published in 1961. Over the years, Longenecker invited other authors to collaborate.
• Chapter 2 now presents a framework which will help owners to determine how to balance stakeholder interests.
• Chapter 6 includes new topic on how to deliver a pitch to investors.
• Chapter 8 covers B Corporation, the new organizational form.
• Chapter 9 expanded section covering models of e-Commerce.
• In the Chapter 14 the section on call centers presents up-to-date research and analysis provided by the global management consulting firm McKinsey & Co.
• Chapter 17 includes up-to-date social media marketing techniques.
• New case studies in the Eighteenth Ed:
• Iaccarino & Son