Small Business Management: Launching & Growing Entrepreneurial Ventures

Small Business Management: Launching & Growing Entrepreneurial Ventures Author(s): Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

Difference between 18th and 17th editions
Side by side comparison of table of contents helps to figure out the most significant changes.

Key differences between 18th and 17th editions

  • Time lapse between current and previous publications: 3 years (2016 vs 2013).
  • The first edition of the Longnecker?s book Small Business Management, written with Dr. H.M. Broom, was published in 1961. Over the years, Longenecker invited other authors to collaborate.
  • Chapter 2 now presents a framework which will help owners to determine how to balance stakeholder interests.
  • Chapter 6 includes new topic on how to deliver a pitch to investors.
  • Chapter 8 covers B Corporation, the new organizational form.
  • Chapter 9 expanded section covering models of e-Commerce.
  • In the Chapter 14 the section on call centers presents up-to-date research and analysis provided by the global management consulting firm McKinsey & Co.
  • Chapter 17 includes up-to-date social media marketing techniques.
  • New case studies in the Eighteenth Ed:
    • Iaccarino & Son
18th Edition of
Small Business Management: Launching & Growing Entrepreneurial Ventures
eBook, 712 pages
eBook ISBN: 9781337027595
Published by: Cengage Learning, January 08, 2016
Book StorePrice
Available
$57.59
Hardcover, 712 pages
ISBN-10: 1305405749
ISBN-13: 9781305405745
Published by: South-Western College Pub, January 08, 2016
Book StoreNewUsedRent
$205.00
From: $110.91
$320.09 From: $224.39 $72.72 due: Jun 04
$69.08 due: Mar 16
$65.45 due: Feb 14
17th Edition of
Small Business Management: Launching and Growing Entrepreneurial Ventures
eBook, 736 pages
eBook ISBN: 9781285972565
Published by: Cengage Learning, September 26, 2013
Book StorePrice
Available
$36.59
Hardcover, 736 pages
ISBN-10: 1133947751
ISBN-13: 9781133947752
Published by: Cengage Learning, September 26, 2013
Book StoreNewUsedRent
$98.88
From: $44.60
$320.09 $263.99 due: Jun 04
$247.49 due: Mar 16
$230.99 due: Feb 14
16th Edition of
Small Business Management: Launching and Growing Entrepreneurial Ventures
Hardcover, 848 pages
ISBN-10: 1111532877
ISBN-13: 9781111532871
Published by: Cengage Learning, September 27, 2011
Book StoreNewUsedRent
$68.00
From: $5.83

Saving advice

Hardcover
  • Used 18th edition can save you $94.09 over the new one.
  • Used previous 17th edition costs $66.31 less than the used 18th.



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